Founded in 2015, DRIVIN utilizes a broad range of data points including sales figures, demographic information and broader economic trends to help automotive dealers optimize their inventories and price their vehicles correctly. KAR will leverage DRIVIN's proprietary technology to improve the deployment of its existing products and services. DRIVIN's co-founders include serial entrepreneurs Brad Keywell and Eric Lefkofsky, as well as current President Kayne Grau and COO Justin Mahlik.
DRIVIN joined the KAR family in April of 2017 and has been expanding its products and services throughout the organization, shifting from a transactional venue to focus directly on being a data and analytics platform. DRIVIN's leadership team is passionate about the opportunity to create value by combining the wealth of data within KAR.