It’s time to strategically optimize your inventory

Your market experience and knowledge is critical when it comes to making inventory recommendations, and the DRIVIN Optimal Lot methodology ensures the output is viable and actionable.

Target Audience

Segment your customers to help define the long-term value and profitability they represent. Build your brand value to speak to your most profitable segment.

Market Position

What differentiates your dealership? Armed with insights on your target audience and competitors, create a value proposition to generate demand and improve your position in the market.

Inventory Selection

Attract and convert more of your target shoppers by stocking the right vehicles. By understanding your target customer and brand position, you’ll have more knowledge on what to stock and how to price effectively.